Leading event industry brands are lined up to delve deeper into their sustainability strategies and share best practice at the 2014 Sustainable Events Summit, due to take place 18 February at 30 Euston Square in London.
Results of the All Party Parliamentary Group (APPG) inquiry at the end of 2013 had concluded that, “despite major breakthroughs in sustainability, the events sector is playing lip service to the issues. A genuine desire by the end buyer for more sustainable events management practices has yet to be established”.
The APPG, chaired by Nick de Bois, Conservative MP for Enfield North, noted that the Olympic events had set new international standards for sustainability and that the experience of developing and working to meet these standards should give UK businesses a competitive advantage when bidding for future contracts.
“We are not convinced however that this niche area of UK expertise is being effectively promoted,” the inquiry report noted.
The Sustainable Events Summit now presents a chance for the industry to discuss how best to reinvigorate sustainability strategies and speakers will include Inder Poonaji, Head of Safety, Health & Environment for Nestle; Jane Culcheth-Beard, Hewlett Packard’s Head of Events for Western Europe; Dan Germain, Head of Creative at Innocent; and Neil Harris, Cisco’s Head of Sustainability EMEA.
“We cannot risk waiting for another 10 years to take significant action on this topic. Sustainable business practices could become a pre-condition for working with clients at any time and the events industry needs to show that it is ready and has evolved,” said de Bois.
Events agencies who have recently backed the summit as sponsors include Logistik Group, George P Johnson, drpgroup, Smart Group, RPM and The Black Tomato Agency.
Suppliers backing the summit include XL Video, Crowdcomms and Speakers Corner, while venues set to be in attendance include The Queen Elizabeth II Conference Centre and The NEC. This is in addition to the established Founding Partners of the summit who are Grass Roots, Capita Travel and Events, Sportsworld, GES, Gallowglass and the Canada Tourism Commission.
Contributor to the APPG report, Positive Impact represents the voice of the event industry on sustainability and will provide the educational content for the Summit.
Positive Impact MD Fiona Pelham (pictured) said: “Summit attendees will have the chance to share have their opinions and influence the voice of Positive Impact in 2014.”
The Sustainable Events Summit is a partnership between Smyle, Positive Impact and Sustainable Events.
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