Northamptonshire spa and conference hotel Whittlebury Hall has been named as a finalist in the E-mail Marketing Campaign category at the Data Strategy Awards 2014.
The Data Strategy Awards 2014, powered by Marketing Week, celebrate the effective use of data in marketing campaigns.
Whittlebury Hall has been shortlisted for the award in recognition of the use of data during the launch of its new corporate rewards programme, Exclusively Yours.
To launch the programme, an integrated marketing campaign was developed to communicate the core Conference and Training Centre product benefits, and new refurbishment plans.
The use of e-mail marketing was a core communication platform for the campaign.
“We’re pleased to have made the shortlist at the Data Strategy Awards,” says Director at Whittlebury Hall Hotel and Spa, Michael Stott. “The marketing team worked hard to make the Exclusively Yours launch campaign a success and we’re delighted to receive recognition for our effective use of e-mail marketing.”
The Awards will be judged by a panel of marketing experts and the winners will be announced on 6 February 2014.
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