Hospitality provider Keith Prowse has restructured its marketing team ahead of 2014 in order to focus on its digital transformation and online marketing strategy.
Ted Walker (pictured), previously Head of Marketing, will now focus on the digital transformation as Head of Strategic marketing and former Marketing Executive Megan Collins has been promoted to Marketing Manager.
The new staff have been introduced as the company gears up for a full programme of official appointments of iconic sporting and cultural events in 2014 including the Aegon Championships.
After six years at the company, Walker’s new role will focus on implementing strategic marketing techniques and maximising business efficiency. On-going research and customer insights will also be under his remit.
Collins, who has been at Keith Prowse for 18 months, will play a key role in driving marketing activity. Her new responsibilities will encompass managing marketing plans, budgets, marketing campaigns in CRM, reporting and ROI, advertising, innovation, event documentation, sales support, lead management, PR and SEO.
“We are delighted with the changes and look forward to strengthening our position as a market leader in 2014. We have an exciting yet challenging year ahead and I am confident that Megan and the entire marketing team will rise to the challenge,” says Walker.
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