London-based communications agency Lodestar is set to deliver a major management conference for automotive retailer Jardine Motors Group in January. Jardine Motors sells and services luxury marques including Bentley, Maserati, Ferrari, McLaren and Aston Martin.
Jardine Motors, part of the global Jardines Group, appointed Lodestar for the project following a competitive pitch process, and client and agency are now working closely on plans for a “fantastic event”.
Set to be held at the Silverstone Wing, in Northamptonshire, the management conference comes as Jardine Motors Group is expanding with a new £7m flagship Audi dealership in Milton Keynes to add to its stable of 75 locations, including the flagship McLaren London dealership at 1 Hyde Park, and a strong focus on its digital presence.
Around 350 senior managers and selected manufacturer partners will attend the event on 30 January, to kick off 2014.
Nina Metson, Internal Communications Manager at Jardines Motor Group, said: “Our annual management conference brings together all of our managers, along with key manufacturer and supplier partners, so creating an event that is both engaging and productive for such a wide audience is a real challenge.”
Lodestar was appointed for the project on 6 November, and is planning to deliver an event that will leave a lasting impression, according to director Jason Worsley.
“We’re delighted to be working with Jardine Motors Group on such a key event, and look forward to bringing its content and engagement ambitions to life,” he said.
Jardine Motors Group is currently extending its Lancaster brand trading umbrella, which includes sites such as Lancaster Ferrari Colchester, Lancaster Sevenoaks Aston Martin, and Lancaster Sidcup Jaguar.
The changes coincide with a £40m investment programme taking place at the group, which was established in 1969.
“We are adding in many more elements to this year’s conference and it’s an ambitious plan, so we are very pleased to be working with Lodestar to bring together all the details into one fantastic event,” explained Metson.
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