The Hotel Booking Agents Association’s (HBAA) International Charter has welcomed Barceló Hotels and Resorts International as a new member.
Over 20 international groups together with a host of independents have signed up to the international version of the HBAA Code of Conduct, which provides guidelines for best practice.
The International Charter, launched in May 2012, has been spearheaded by the HBAA as a means to enhance the volume and value of business placed by UK agents into overseas properties and deliver an open and mutually beneficial platform for conducting business.
The HBAA International Charter covers the key elements involved in securing international meetings and events, from enquiry response times and commission levels to payment terms.
The HBAA’s reach now spans 60 countries, including France, America, Hungary and India.
Barceló Hotels and Resorts International joins IHG, Starwood Hotels, Dolce Hotels and Resorts and other independent properties to have signed the International Charter. The hotel chain has over 143 hotels in 16 countries; 40 of these MICE-focused groups are now affiliates of the Charter.
“We’re delighted that Barceló Hotels and Resorts International has signed the International Charter. The HBAA is an important influence within the UK events industry, and it’s great that we’re continuing to extend that into the worldwide meetings and events market,” says International Projects Chair of the HBAA, Steve Ockerby (pictured).
Chris Carr, Head of International MICE Sales North at Barceló Hotels and Resorts International, adds: “We are pleased to have signed the International Charter and see it as a great way of strengthening our relationships with agents in the UK. With 143 venues worldwide, we look forward to making use of the networking opportunities via our partnership with the HBAA and developing relationships that will drive international business to our hotels in the long term.”
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