BT signs up as first official partner of Liverpool’s IFB

The International Festival for Business (IFB), a global showcase for British industry, has confirmed BT as its first official partner. 
 
Max Steinberg CBE, Chairman of IFB 2014, welcomed the decision: “BT is one of Britain’s best-known businesses and is an ideal partner for IFB. BT has helped consolidate Britain’s position on the global stage and is playing an important role in driving the economic growth of our country.”

The telecoms provider will back The BT Global City Leaders’ Summit at IFB, which will be the biggest business event of 2014 and set to comprise of over 100 world-class events in Liverpool during June and July 2014.

IFB is designed to be part of the UK government’s campaign to rebalance the economy and double British exports by 2020. Set to attract more than 250,000 visitors from across the world, the festival will run for 50 days of events and exhibitions.

One hundred and fifty mayors and city leaders from around the world are expected to attend the Leaders’ Summit over two days. They will discuss how sustainable economic growth can be generated by effective relationships between the public and private sectors and the role of communications technology as a catalyst for success.

BT provides communications services to around 1m small- and medium-sized enterprises in the UK and to over 7,000 corporate and public sector organisations in over 170 countries across the world. The company will provide support and investment to the IFB, as well as industry experts and technology. BT will also create the opportunity for a number of its small business customers to attend the festival.  

Sir Michael Rake, Chairman of the BT Group, said: “BT is part of the fabric of the nation. We want to celebrate the positive impact of business in society. Business creates growth, provides jobs, drives innovation and stimulates investment. We are proud to be supporting the International Festival for Business, which is a great platform to showcase the best of British to the world.”

Minister for Cities, Greg Clark, MP said: “Next year’s International Festival for Business is a fantastic opportunity for companies to make new global connections and to meet new partners. The BT Global Leaders’ Summit will be a highlight of the festival, providing a unique platform for global debate around key business and economic issues.”

Mayor of Liverpool Joe Anderson added: “Liverpool looks forward to next year’s International Festival for Business and to welcoming the world’s business community to the city region. We are delighted that such an iconic British brand as BT has come on board as official partner of the festival, which is set to be Britain’s greatest showcase in a generation.”

IFB 2014 had previously selected the Financial Times as official media partner.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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