Creative agency BrandFuel has expanded its team with the appointment of former Imagination Director Geoff Iredale to the newly created role of Client Services Group Account Director.
The agency, whose clients include Google, Twitter, McKinsey & Company, UEFA, Huawei and HSBC, says Iredale’s appointment follows a raft of recent client wins.
Iredale will be responsible for working with BrandFuel Founder and CEO David Ball and the senior management team to ensure the agency’s client servicing builds on its current offering.
Iredale’s previous experience includes 10 years at Imagination, building long term relationships with the agency’s automotive clients before he went on to join the senior management team at FITCHLive. Most recently he was the Global Live Events and Motorshow Manager at Bentley Motors.
“We’re thrilled Geoff has joined the team,” said Ball. “He brings with him years of senior agency experience as well as an invaluable client-side perspective, and a passion and commitment which will further enhance our client offering.”
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