Private aviation services provider Air Partner has appointed Kiran Parmar as Group Marketing Director.
Parmar joins Air Partner with 23 years’ marketing experience in the transport and luxury sectors, most notably at Ford Motor Company and Bentley Motors.
At Air Partner, Paramar will focus on growing the brand globally, in line with the Group’s growth strategy.
During his time at Bentley Motors, Parmar was Head of Global Market Research, Product and Brand Strategy, and helped establish a research and personal CRM approach, enabling Bentley to build deeper targeted relationships with customers. Parmar was also instrumental in the identification of new markets and delivering incremental sales growth through improved product lifecycle management.
Prior to joining Bentley, Parmar spent 17 years at Ford Motor Company in a variety of international marketing and sales roles, including leading the brand, marketing and launch activities for Asia Pacific and China. During his tenure, Ford’s market share doubled in Asia, with Parmar implementing innovative marketing, sales and product strategies across the 12 countries.
“We are delighted to welcome Kiran to Air Partner; his understanding and wealth of experience in the luxury and transport sectors will be a huge asset to our team,” said CEO of Air Partner, Mark Briffa. “Kiran is well placed to help grow our brand in line with the Group’s strategy.”
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