Sweet Spot awarded two-year experiential launch campaign for new brand

Experiential, marketing and brand experience agency, Sweet Spot, has been awarded a two-year contract with new online listings site and consumer brand, Venue 10, to launch it to the market.

This initial brand launch will be for the UK with subsequent launches in key European countries.

Sweet Spot will be responsible for the deployment of all online digital solutions including online advertising, micro sites, press release, and campaign management. They will also provide a experiential brand launch together with a wide range of experiential marketing services as such user roadshow, conferences, meet and greet and customer satisfaction surveys, in each launch territory.

“We hope to break new experiential marketing ground with this UK and European launch, we are a full service experiential agency which is what the client liked: a small but talented team,” says Damian Hall, the Commercial Director of Sweet Spot.

Christina Narlian, VP Marketing for Venue 10, adds. “We are pleased to be working with Sweet Spot. Our contracted relationship with them is all about measurable results across all activities, this was the core of our award decision, we needed an experiential agency that conveyed our brand values, and Sweet Spot 10 gave us that level of confidence.”

Any conference-related news? Email sarah@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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