Delegates and guests can check into 20 additional Marriott Hotels in 19 countries, including the UK, using their mobile phones. The Bristol Marriott Royal Hotel and the London Marriott Hotel Grosvenor Square are the two new UK hotels rolling out the Marriott Mobile App.
First launched at 329 hotels in the US and Canada, the mobile check-in feature on the Marriott Mobile App has expanded internationally, representing what the company claims is the broadest mobile offering of its kind in the lodging industry.
According to research by GroupM Next, 57 per cent of business travellers aged 21-39 use their smartphone to book a hotel. These younger travellers are also more likely to use mobile devices to enhance their travel experiences. Marriott Hotels expects to complete the full global roll out of mobile check-in at all 500 hotels, as well as offer check-out functionality, in the first half of 2014.
Marriott Rewards members who have downloaded the app can check-in through a smartphone as early as 4pm the day before arrival, receiving an automatic notification when their room is ready. On arrival, Marriott Rewards guests go to the mobile check-in desk where a key card will be ready and waiting.
Marriott Hotels’ Senior Vice-President of Brand Management, Paul Cahill, said the company developed the app using customer feedback.
“Mobile check-in is just the start,” he says. “Our guests are more mobile and global than ever before and technology is increasingly important to them, which is why we will add check-out next year.”
The brand’s mobile innovation will continue as Marriott Hotels has launched 12 mobile ‘incubator’ hotels in the US to test future mobile enhancements. Guests at those hotels can make service requests using their smartphones. The most popular guest requests so far include additional towels, wake-up calls and housekeeping.
Other Marriott Hotels initiatives designed to refresh meetings include a Red Coat Direct app for meeting organisers to edit their meeting requests and preferences with a touch of a button. Currently available in 35 Marriott hotels in Europe, Red Coat Direct will roll-out globally in early 2014.
While the Greatroom lobby concept, providing a flexible space for guests to use for business and leisure and include full access to technology from Wi-Fi to power points will be introduced at every Marriott Hotel by the end of 2015.
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