The Blackpool Resort Pass has been awarded Best Marketing Initiative at the Lancashire Tourism Awards held at Blackburn Cathedral on 10 November. The Blackpool Resort Pass offers visitors access to up to nine of the resort’s top attractions at discounted prices.
The pass was launched earlier this year by Marketing Blackpool in an effort to save visitors money and encourage an increase in overnight stay at the seaside resort.
“Launching the pass this year has involved a huge team effort both at Marketing Blackpool and with our partners across the resort so to win this award is congratulations to everyone who has been part of that,” said Marketing Manager at Marketing Blackpool, Nicola Atanassova. “Targeted marketing campaigns have run across the UK to ensure the popularity and success of the Blackpool Resort Pass and this has clearly been recognised by the judges at the Marketing Lancashire Awards.”
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