Sheffield Ambassador Programme backed by former BBC Director General

The Chairman of the British Film Institute and former Director General of the BBC, Greg Dyke, has pledged his support to Marketing Sheffield’s Ambassador programme and will take the headline speaker slot at this year’s Ambassador Dinner on 28 November.
The dinner, which will take place at the Mercure St Paul’s Hotel and Spa, is an annual event sponsored by industry body Hospitality Sheffield, and celebrates individuals involved in the Sheffield Ambassador Programme and helps promote the recruitment of conference advocates.
Dyke is also the Chairman of Europe’s largest theatre group ATG and became the Independent Chairman of The Football Association in July 2013. In recent years, Dyke has also added hotelier to his CV, by operating local manor houses Mosborough Hall and Whirlowbrook Hall. As a result he has become a key advocate for Sheffield’s hospitality and tourism industries.
“We’re proud that such a prolific figure has agreed to speak at this year’s event and we can’t wait to hear what Greg has to say,” says Brendan Moffett, Director of Marketing Sheffield. “Greg will no doubt have some insightful thoughts and we’re certain his support will encourage more ambassadors to come forward.”
The Sheffield Ambassador Programme works with local professionals in business and academia, who take on the role of an ambassador, to help draw large scale conferences and events to the Sheffield City Region.
According to an independent report carried out by Team Tourism as part of the UK Events Market Trends Survey, Sheffield City Region’s conference market was worth a massive £282m in 2012.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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