Coventry’s Ricoh Arena has been named as a finalist in the Event Marketing category of the 2013 International Sports Event Management Awards.
The events and conference venue will be competing against the Axiata Cup in badminton, the Dubai Duty Free Tennis Championships, Liverpool Football Club’s tour in Melbourne, the Qatar Total Open and the WTA and Volvo in the sixth annual awards, which recognise excellence in the global sports event management industry.
The winners will be announced at a gala dinner at The Cumberland Hotel in London on 6 November.
Marketing Director at the Ricoh Arena, Liz Cooper, said the venue had submitted its marketing schedule for the Davis Cup tennis in April for the awards. “The Davis Cup tennis tie was one of the most high-profile sporting events we have held at the Ricoh Arena and it was the first time we had held a tennis tournament inside the Jaguar Indoor Arena,” she said.
“Marketing the event successfully to tennis and sports fans in general across the UK and specifically in the Midlands was vital to selling tickets throughout the three days of the competition as well as leaving a legacy for future generations to benefit from the Ricoh Arena hosting the Davis Cup.”
Liz said the implementation of its marketing plan for the Davis Cup had raised the Ricoh Arena’s profile within the sports industry which came hot on the heels of hosting 12 football matches in eight days during London 2012.
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