Liverpool Ambassador Programme wins two conferences for the city

Liverpool’s Ambassador Programme has won the city two conferences worth £1.5m in economic benefit with the help of Marketing Liverpool: the Toulon-Verona Conference (TVC) and the European Conference on Visual Perception (ECVP).
The TVC will be held in Liverpool for the first time in August 2014, after being run in such cities as Lisbon, Florence, Palermo, Glasgow and this year in Ljubljana, Slovenia, where the honour was conferred on Liverpool.
TVC is the longest running conference without interruption on Excellence in Services and was established by the Universities of Toulon and Verona to discuss quality in higher education institutions.
The two-day conference attracts more than 150 delegates with an expected economic impact of around £140,000.
Dr Alex Douglas from Liverpool John Moores University, who pitched the city to TVC organisers, said: “We are delighted to be hosting the Toulon Verona Conference, which will attract delegates from all over the world to Liverpool. We are looking forward to showcasing our city, working with our local partners, and strengthening our Knowledge Economy sector.”
In August 2015, the five-day ECVP will see more than 600 delegates arrive in Liverpool, generating an estimated £1.42m to the economy. This year the conference was held in Bremen, Germany and next year appears in Belgrade, Serbia.
ECVP is an annual meeting devoted to the scientific study of human visual perception and has been held each year since 1978 attracting a wide variety of participants from such fields as Psychology, Neuroscience and Cognitive Science.
The city was suggested as a potential host by the University of Liverpool’s Dr Marco Bertamini.
The Ambassador Programme, run by Hazel Kennedy at Marketing Liverpool, launched in 2004, is a network of academics, clinicians and professionals who help promote Liverpool as an international conference host city.
The ambassadors are often influential members of professional associations or societies and, as such, are ideally placed to attract conferences to Liverpool by encouraging their association to consider Liverpool for its conference.
Chris Brown, Director of Marketing Liverpool, the agency charged with promoting the city on a national and international stage, said: “We are delighted and congratulations to Alex and Marco for their efforts. This proves the worth of the city’s ambassador programme and close collaboration is clearly the key that unlocks doors.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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