The Society of Worldwide Interbank Financial Telecommunication (SWIFT) has appointed Grass Roots to run Sibos, its annual conference and exhibition for the financial industry.
Sibos brings together 7,000 decision-makers and experts from financial institutions, market infrastructures, multinational corporations and technology partners to debate the issues of the day. The event is broken into half a dozen conference tracks, includes a hundred speakers and as many conference sessions. It also attracts up to 200 exhibitors and networking events.
On the back of delivering Sibos 2013, in Dubai in September and attended by 7,600 delegates, Grass Roots Meetings & Events has secured contracts for the next two Sibos events, to take place in Boston in 2014 and Singapore in 2015.
The contract includes services including website build, customer service, hotel management and onsite delivery. The onsite delivery will feature access and session scanning, as well as lead capture for exhibitors.
Giselle Ripken, MD of delegate management at Grass Roots Meetings & Events, said of the continuation of the relationship with SWIFT: “This event plays to our key strength of being able to manage a complex portfolio of visitor requirements and our appointment is testimony to our proven track record in first-class delivery”.
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