Event planning company Evolve Events says it expects the Christmas party market to return this year, after reporting a 12 per cent increase in bookings.
Bosses, it appears, are once again recognising their staff by putting a line in budgets for staff entertainment including Christmas parties. The statistics, based on confirmations and enquiries taken for the 2013/14 season, reveal that companies are now investing in Christmas parties, following the recession, with bookings up 12 per cent.
Smaller parties of up to 150 guests are on the rise, with Evolve noting a 17 per cent increase in intimate company dinners, while larger bookings of 600 guests are still uncommon.
Organisations are also increasingly looking to hold their Christmas parties in January, the agency reports, with the level of bookings taken for January 2014 showing an eight per cent increase compared to January 2013.
“It’s evident that companies are finally experiencing the end of the recession, as we are now receiving a high level of bookings and events moving into January, which is unusual,” said MD at Evolve Events, Gary Peters. “Even though companies are increasing their Christmas party spend, they are still wary of being seen to book for larger parties. It’s imperative that we continue to identify market trends, as the shift in spend behaviour reflects the state of the economy.”
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