Destination Bristol has been teaming up with Bristol Airport to promote the city’s venues and attractions. The latest partnership was a joint presentation at the aviation industry’s annual World Route Development Forum, underway in Las Vegas (5-8 October).
More than 3,000 delegates from 100 countries are in attendance at the Forum, with airlines taking the opportunity to evaluate a range of new route opportunities.
Face-to-face meetings with airlines, access to the industry’s decision-makers through a programme of briefings and panel discussions are on the agenda, including a dedicated Tourism Summit focusing on the visitor economy.
Bristol’s conference bureau already had a successful partnership with Bristol Airport at the Routes Europe event in Budapest earlier this year.
Destination Bristol is attending the annual global event for the first time, however, and is taking part on the Visit England stand, where regional airports are being promoted as convenient gateways to the UK.
Destination Bristol and Bristol Airport also teamed up for the IMEX and EIBTM events during the past year.
Shaun Browne, Aviation Director at Bristol Airport, said: “Competition for routes is intense, with airports and cities across the world recognising the value air links deliver to local economies by encouraging trade and facilitating inbound tourism.
“Tourism and aviation are inextricably linked. By working closely with Destination Bristol we can ensure we make the best case for new services, demonstrating how the city’s attractions, and those of the surrounding region, can attract tourists and help fill flights.”
Kathryn Davis, Head of Tourism at Destination Bristol, said: “Developing new routes and maintaining existing routes into Bristol Airport are critical for the long term success of Bristol’s visitor economy, worth over £1bn. Bristol has continued to maintain its position as one of the UK’s top 10 cities for international travellers with overseas visitors contributing over £143m to the local economy.
“Bristol has the potential to deliver more international conferences and events. By working in partnership, we are able to deliver a really strong message about the city’s ambition to be one of Europe’s key destinations for business and travel.”
Analysis of the latest data from the Civil Aviation Authority Passenger Survey shows that 18 per cent of the Airport’s 5.9m passengers last year were residents outside the UK, indicating an upsurge in visits to Bristol and the South West.
Image: Colston Hall, Bristol.
Do you have news for CN? Email: firstname.lastname@example.org