A survey commissioned by airline bmi regional has revealed that a quarter of women business travellers fly more now than they did five years ago.
The independent research of over 1,000 business travellers also revealed that women tend to plan their business travel further in advance than men, with 39 per cent making arrangements less than four weeks in advance compared to 20 per cent of men, who tend to plan a few days ahead.
While 28 per cent of women feel safe when abroad for business, 15 per cent prefer to travel with a companion. A quarter of respondents said single sex lavatories on an aircraft would be a good idea, but only six per cent of female respondents to the survey said they would be willing to pay to benefit from single sex facilities. Ten per cent would welcome separate seating sections for women on an aircraft.
“This research shows that small differences can make all the difference,” said CEO at bmi regional, Cathal O’Connell. “There are subtle differences in the way men and women travel. Given changes in the UK workforce over recent years, it is perhaps not surprising that the travel sector tries to woo women with female-only hotel floors and adapted guest rooms, but our results show that female business travellers are not put off from solo travel.
“However, it is clear that one size does not fit all. Our own inflight service feedback shows that female fliers prefer lighter meals, especially on morning flights. We are taking some of these on board and rethinking our own offerings, such as adapting on board menus to deliver healthy choices,” he added.
Debbee Dale, Vice Chair of the Association of Women Travel Executives, said: “It is great that companies such as bmi regional and CWT are investing in these types of surveys for women business travellers. Women play a vital role in business and as time goes on and we see even more women take lead roles in organisations, we would like to believe that forward-thinking companies will look after our women business travellers.”
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