IDentilam is a provider of corporate ID cards, conference and event badging software, products and services. They’ve been involved in a number of high profile events including the Wimbledon Tennis Championships and The Ashes. Sales director David Stoker discusses the importance of security and how badging can help.
At high profile events where attendance is high, security is a vital part of event planning. As well as booking security personnel and placing barriers, put some thought into what badges you get for staff and delegates. A piece of paper stuffed into a plastic lanyard wallet won’t cut it at major events – here are a few ways to enhance security.
When thinking about methods of identification at your event, it makes sense to add a photograph to badges. A common problem at paid-for events is delegates purchasing one badge then passing it around for their colleagues to use. Simply include a photograph and the problem is immediately solved.
Make counterfeiting badges tough
Many features can be added to event badges to reduce the risk of forgery. These include holofoils, holographic overlays, fine line security printing and UV inks. Investing in the right identification products will protect you from lost revenue and, more importantly, a security breach.
Control fraudulent use
Improvements in technology have helped control fraudulent use of badges. These useful additions can be in the form of barcodes, RFID (radio-frequency identification) used in conjunction with physical barriers, or hand-held Wi-Fi badge readers that can cross check data and images with a centralised accreditation database for verification.
Pick the right design
For major events, differentiate badges by colour to denote various categories like Crew, Media and Delegates. This helps ensure the smooth movement of people round the venue as it is easy to see what security clearance a person has from a distance. Larger sized badges are also popular as they can carry additional information such as a map of the venue or a sponsor’s message.
Whatever features and designs you opt for, decide them early on in the planning stage. Badging is often left to the last minute. However, this can limit the options available to you so plan ahead to ensure your event is completely secure.
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