Hotel Booking Agents Association moves to endorse AIM

The Hotel Booking Agents Association (HBAA) has endorsed AIM, the national standard for meetings in the UK originally launched by the Meetings Industry Association (mia).

The HBAA membership embraces the booking agency, apartment and venue community, and the association is recommending that its venue members all apply for AIM.

AIM will be available to HBAA members through the AIM Direct scheme, a programme which enables venues and suppliers to achieve AIM no matter what their affiliation. HBAA members will also be eligible for a special HBAA discount on their application for AIM.

In deciding to endorse AIM, the HBAA explains its move is in line with its support for its core objective to assist the industry in raising standards and delivering best practice through service and facilities.

The HBAA publicly recognised that achieving AIM will be a benefit to its members, “as it promotes professionalism and gives them a distinct competitive advantage”.

Chris Parnham, HBAA Chairman, says: “AIM is the standard which recognises specialisms and strengths within the industry, and we see this as an ideal project to collaborate on for the furtherance of best practices. We’re delighted that the HBAA and mia will be working together on this initiative, as the UK’s event associations need to join forces on projects to better represent the industry.”

The mia has praised the HBAA for supporting AIM. Gary Payne, mia Chairman, adds: “By endorsing AIM, the HBAA is demonstrating a profound determination to place the industry’s best interests at the heart of its policy, an initiative that will benefit its members and drive the industry forward; it’s an incredibly commendable decision on their part. The HBAA board is keen to promote AIM to its members and we will work together to promote the accreditation and its core principles, which is a positive development for the industry.”

The new partnership will be launched to the HBAA’s venue members by mia Chief Executive Jane Longhurst at the association’s Annual Forum on 5 September 2013 at Twickenham Stadium.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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