Sheffield City Region’s conference market was worth £282m in 2012, according to an independent report carried out by Team Tourism as part of the UK Events Market Trends Survey.
The report which calculates visitor spend across business events in the region, showed a £56m increase from the £226m calculated for 2011.
The report, which was commissioned by Marketing Sheffield, revealed 69 per cent of the venues consulted said business was up and more than half of them expected business to improve again in 2013, the most positive response for four years. The report also revealed corporate sector business accounted for more than half of conference events.
“These results are highly encouraging for the Sheffield City Region and really demonstrate the growing significance of the corporate sector,” says Director of Marketing Sheffield, Brendan Moffett. “Business Tourism is vitally important here; it brings significant influential audiences to the city region which are hugely important in terms of economic impact but also as prime targets for inward investment.
“The research also reinforced our strategy to focus on association business with initiatives such as the Ambassador Programme,” he adds.
Ian Slater, Chair of consortium Hospitality Sheffield, adds: “This report underlines the huge contribution that business tourism makes to Sheffield City Region’s economy and reminds us again that money spent on tourism infrastructure, standards and product delivers a powerful return on investment.”
Sheffield will host the 2013 Westfield Health British Transplant Games, this week. Six hundred athletes and supporters, led by the England football band, will parade through Sheffield city centre on 15 August to kick off the Games. They will march from Devonshire Green to Sheffield City Hall, which is hosting the opening ceremony of the Games for more than 1,500 participants, spectators and special guests.
The four-day event is expected to generate £1.5m for the local economy, and aims to raise awareness of the value of organ donation, and increase the numbers in the NHS Organ Donor Register. The Games will feature almost 20 sporting competitions including archery, swimming and obstacle courses.
In other Sheffield-related news, soon to be opened conference hotel Halifax Hall has recruited a team of experienced food and hospitality professionals ahead of its August launch. The new recruits include Laura Colley as Guest Services Manager; Steve James as Head Chef and Claire Storey as Food and Beverage Manager.
The venue, formerly a University of Sheffield Hall of Residence, has undergone a £1.8m refurbishment by UNICUS, a subsidiary of the University of Sheffield and can host events for up to 120 delegates.
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