Live brand experience agency SGA Productions will create and deliver sugar confectionary brand Haribo’s national sampling tour across the UK and Ireland this summer.
The ’Haribo Big Bag Tour’ will focus on large family events and will feature three giant bags of Haribo’s products – Starmix, Tangfastics and Super Mix. Consumers can enter and experience the enjoyment of the treats through a variety of interactive sensory activities.
During the tour over 1.5m mini bags of Haribo will be given out at air shows, family festivals and shopping centres.
“SGA Productions are excited to be creating and delivering the Haribo Big Bag Tour national sampling campaign for 2013,” says SGA Creative Director, Sarah Gibbon. “The tour will introduce many new consumers to the brand and help make them aware of the variety of treats Haribo has to offer inside Starmix, Tangfastics and Super Mix.”
Katy Clark, Marketing Manager at Haribo, adds: “The Haribo Big Bag Tour is an opportunity for people to explore the mix of our favourite treats. Everyone has a favourite and we wanted to bring each of their unique qualities to life. We’re delighted that SGA Productions will be delivering this summer campaign; its a real sensory journey that’s fun to explore.”
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