Science of events survey seeks the right formula

A new survey from event caterers Jackson Gilmour and the Science Museum in London hopes to use answers to find the correct formula for a perfect event.

Anyone who has attended a corporate event is invited to answer questions, ranging from what motivates someone to attend an event in the first place to the importance of the venue and how much wine is ‘enough’.

Data gathered will be used to construct an evidence-based equation for the perfect event.

“This survey is fun to do, quick to complete and should throw up some interesting information,” says Jackson Gilmour Operations Director Francis O’Hagan.

“To my knowledge, research on this scale has not been attempted before; we are looking forward to sharing our findings with event organisers, venue teams and suppliers all over the capital. Everyone who completes the survey will be entered into a draw to win a bespoke lunch for six prepared by us,” O’Hagan adds.

The survey is online at until the end of October and it forms part of the broader Science of Events project which also includes focus groups with industry experts in the Autumn and a large-scale ‘Event Lab’ event in 2014.

Alicia Earls, Science Museum Communications Manager, adds: “I will be particularly interested to see how the elements of the venue and surrounds affect the guest’s experience and enjoyment.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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