Marketing agency RPM awarded Institute of Motor Industry contract

Following a four-way pitch, marketing communications agency, RPM, has been appointed by the Institute of Motor Industry (IMI) to help drive consumer awareness and trade sign-up to the IMI’s Professional Register.
The IMI awarded the account to RPM after the agency developed an integrated plan spanning consumer press advertising, radio advertising, activation at trade shows, trade-targeted direct marketing and a consumer-targeted live engagement roadshow. As part of the appointment, RPM will also secure a celebrity ambassador as a spokesperson for the overall campaign.
“RPM impressed us with the strategic insights they’d gleaned from thoroughly researching the automotive sector,” says Professional Development Marketing Manager at The IMI, Maria Partridge. “Coupled with their notable client list and a solid history of creating engaging and effective consumer campaigns, they became the obvious number one choice of marketing partner.”
The IMI is the professional body for individuals working in the motor industry. Its vision is to ensure that the automotive retail sector has a skilled, competent and professional workforce that is fully equipped to keep pace with the demands of new technology and changing markets while remaining competitive in the global market. The IMI is also the industry’s government licensed Sector Skills Council, the ruling body of the Automotive Technician Accreditation and Automotive Management Accreditation schemes, as well as the authoritative source of retail motor industry careers information, standards and qualifications.
Other RPM clients include Diageo, E.ON, Heineken, Mondelez, M&S, Reebok and Sky.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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