London’s unique event space and theatre: Troxy

Future Cinema is an immersive experience that brings cinema screenings to life through a unique fusion of film, improvised performances, detailed design and interactive multimedia.

Each screening uses all of the venue’s spaces to create the audience’s journey through the creation of iconic places and re-enactments of key scenes. Several performances have used Troxy’s alternative entrance at the back of the venue to bring guests into the building, acting out scenes and building up suspension before entering the Grand Hall, where the majority of the evening takes place.

Previous screenings have seen Troxy transformed into Cafe American from Casablanca, Fat Sam’s Grand Slam from Bugsy Malone and a US high school from Footloose. The events can also be used for corporate teambuilding.

How many conferences, meetings and events does the venue host every year?

The venue plays host to over 200 events a year. As one of the few remaining independent venues in London, we are able to be flexible with the daily delegate rate, production requests and turnaround times.

On average 10 per cent of our business comes from conferences and meetings with around 60 corporate events hosted each year. We hope to increase this percentage with Troxy’s recent refurbishment including a new carpet in the ground floor and foyer.

The venue is also set to have further work carried out to its facia, which commences in July for six weeks with the plan to restore its original features in time to coincide with its 80th anniversary.

The Grand Hall is Troxy’s main space with art deco features, a high ceiling and in-house AV equipment. It has the capacity to host a reception of up to 1,500 people or 300 to 800 for a dinner, 2,000 for a conference without catering or 1,000 with catering and 3,050 for live music events. At either side of the hall a grandiose staircase connects to its circle where there is an additional 669 fixed tiered seating and 192 fixed four-seat table booths.

Last year we partnered with Future Cinema to host their cinema productions which turned out to be a huge success and so have decided to continue the screenings into this year with Casablanca kicking off 2013 and Saturday Night Fever confirmed to take place throughout June and July.

The venue is easily themed with its numerous event spaces used to recreate sequences from the film, multiple entrances to set the different scenes and the Grand Hall for the main production. We also host various sporting events as our large pillar-free space lends itself well to most indoor sports.

The venue is also popular for larger wedding receptions, as the Troxy has flexible catering options. We have a 2am license with the potential to extend and this always goes down well at the time of booking.

Any latest event wins to announce?

We have seen a return rate of 65 per cent in the last two years and are happy to announce that after hosting the sixth annual Travolution Awards last year, they have decided to host the event at Troxy for the second consecutive year, a first for the awards’ event.

The London Lifestyle Awards will be coming to Troxy for the first time this year, which has moved from the Hurlingham Club in South West London. This is particularly exciting for us as in recent years there has been a noticeable shift from the West to the East, especially since the London 2012 Olympic Games.

This was first published in the July/August issue of CN. Any comments? E-mail conferencenews@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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