London events venue, The Barbican, has revealed that the 2012/13 financial year was its most successful to date with the year four per cent above budget and 23 per cent above 2011/12 figures, excluding Olympic business. When Olympic business is included the Barbican achieved a 66 per cent increase on 2011/12.
During 2012/13 the venue’s 2,000-seat auditorium, The Barbican Hall, achieved 98 per cent occupancy.
The venue says its success is due to a number of factors, including the launch of Barbican Business Events, which has led to more collaboration between the Barbican’s commercial and arts offering. This has allowed the venue to develop more content and theming, generating creative events that live on as engaging and innovative learning experiences. The additional revenue is channelled directly back into the Barbican’s Arts and Creative learning offering, creating a sustainable future for the venue.
“The Olympics meant that the 2012/13 year was always going to be above average, however the fact that we grew our regular business to such significant levels at the same time is testament to the hard work displayed by the whole team; from sales and marketing to delivery, logistics and infrastructure,” says Barbican Business Events GM, Anthony Hyde. “Our expectation is to continue this success, aided by changes to the centre, including the launch of Milton Court and refurbishments to the Garden Room, Conservatory and Terrace. We are also supporting clients through ongoing investment in the latest technology.”
The newly-launched Milton Court will offer a 608-seat concert hall with retractable seating, a 227-seat theatre, a studio theatre and a TV studio suite ideal for conferences, meetings, dinners and award ceremonies.
In September 2013, in response to client feedback, the Barbican will launch its refurbished Garden Room, Conservatory and Terrace. The three spaces are benefiting from significant investment to increase capacity while the existing infrastructure will be renovated and refurbished.
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