Telford and Shropshire is celebrating winning its bid to be host destination for Europe’s largest archery tournament and trade show in January next year.
The successful bid for the four-day European Archery Festival 2014 was led by The International Centre Telford and supported by the Meet Telford and Shropshire Convention Bureau.
“This is a real coup for Telford as not only is this Europe’s single largest archery event, but it’s the first time that this event will come to the UK,” said Sarah Bird, Business Tourism Manager for Meet Telford and Shropshire.
“This win absolutely continues our proud Olympic legacy and our success in attracting and retaining national and international sporting events. Nearly 1,500 competitors from 30 countries will travel to Telford for the tournament, and the destination will also welcome 3,000 visiting supporters, coaches and spectators.”
The bureau expects the event to provide an economic boost of £1.1m to Telford and Shropshire.
“This absolutely endorses the hard work and investment that has been – and is continuing to be made – in our region,” Bird added, pointing out that hotels across Telford were enjoying multi-million-pound renovations and refurbishments and noting that the £250m Heart of Telford Southwater development was creating a purpose built pedestrianised convention quarter and retail and leisure hub.
Double Paralympic champion and three-time World Champion Danielle Brown MBE, and three-times Olympian Naomi Folkard, joined members of Archery GB and the International Centre’s event team to announce the bid success.
“I was delighted when Telford won the bid to host the event next year. To see this festival come to the town where I’ve made my home makes me enormously proud, and I’m really looking forward to competitors and visitors to the event seeing for themselves just what we have to offer,” said Brown.
Tom Gray, Chief Executive of the Southwater Event Group, added: “Not only will The International Centre host a tournament of international importance, but we’re supporting the organisers with their exciting plans to develop a full festival of archery which will also see one of our halls host the most inclusive archery trade show seen to date.”
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