Event agency Concerto Group has acquired regional events organiser JD Parties as it expands from its London-centric heartland. The deal, effective 1 July 2013, gives Concerto an established presence in Birmingham, Liverpool and Manchester.
JD Parties has 20 years’ experience of running Christmas and bespoke parties at key regional venues, including Tatton Park and Knowsley Park in the North West and the ICC in Birmingham.
In 2012 JD hosted parties for 30,000 guests.
New Concerto Group CEO, Teresa-Anne Dunleavy (pictured) said: “Both culturally and strategically, JD is a natural fit for us. They are well established in the regions with a strong customer base. Strategically, it allows Concerto to open up new opportunities beyond London which are central to our longer term growth strategy”.
Concerto Group founding shareholder Guy Rodger will work closely with JD Managing Director Andrew Gentles on the new venture, which will be called JD Concerto.
Do you have news for CN? Email: email@example.com