World Travel Market (WTM) 2012, the leading global event for the travel industry held annually in London, is expected to generate more than £410m for exhibitors in its Global Village region, reveals independent research.
The Global Village covers travel and tourism businesses with a global presence, such as major hotel chains, industry organisations, educational institutions and ground transport.
Independent analysis by Fusion Communications of the WTM 2012 Global Village region reveals £410,086,693 of contracts will be generated, either through deals signed at the event with WTM Buyers’ Club (formerly known as WTM Meridian Club) members or from further negotiations, which will conclude before WTM 2013.
The business generated figure from WTM 2012 is 46 per cent higher than WTM 2011’s £280m.
The Global Village region had 18 exhibitors from all parts of the country appearing for the first time in 2012. They included the K+K boutique hotels chain, wholesaler Adonis, Autorent Car Rental and Chic Outlet Shopping in Europe.
Overall WTM 2012 is expected to generate £1,860m of business for all exhibitors before WTM 2013 opens on 4 November, which would be a 13 per cent increase on 2011’s £1,653m.
“The amount of business WTM 2012 conducted for the Global Village is phenomenal and a testament to WTM’s role in facilitating business on a truly global scale,” said Reed Travel Exhibitions Director of WTM, Simon Press.
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