The Berlin Convention Office (BCO) of VisitBerlin and its partners will debut a new road show concept when they cycle through England to promote Berlin as a MICE destination.
The tour starts on 10 June in Leeds and finishes on 13 June in London. Stops will be made at leading British MICE agencies in order to network and present Berlin’s qualities as a convention destination and to raise money for charity projects, according to VisitBerlin.
“We chose cycling, the greenest form of transport, to bolster the notion that Berlin is a green, sustainable and active city to show planners that this is the perfect destination for meetings, conventions and incentives. We also invite them to be part of a little cycling madness Berlin style,” said Director of Conventions at the BCO, Heike Mahmoud.
The VisitBerlin team will be accompanied by representatives of Berlin’s hotel, agencies and venues. As well as promoting Berlin the cycle will raise money for two charity projects, one in Britain and one in Berlin: re-cycle.org collects bikes and sends them to Africa while ’Hand-in-Hand’ supports disadvantaged children in accompanying active sponsorships and mentorships.
Photo credit: Steudtemann
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