Leicestershire-based global event management business, Universal WorldEvents, has launched an audience engagement team. The team of eight will be headed by Joanne Brook who has been with the agency for 15 years and becomes Head of Engagement.
“For a long time we have delivered impactful events by creating highly engaging experiences,” said Brook.
“The rapidly evolving digital world presents all sorts of new and exciting opportunities to take this to a new level and we want to make sure our offer, which encompasses communication, creative, production and digital services, is at the forefront of the market.”
The audience engagement team is based at Universal WorldEvents’ global headquarters in Ashby De La Zouch, alongside the company’s UK event delivery and venue finding teams.
Brook’s new position will see her work with Universal WorldEvents staff to promote a range of engagement tools and solutions to both new and existing clients.
“The launch of our engagement team is a natural step and will allow more of our clients to benefit from effective message delivery, achievement of event objectives and ultimately a better return on their investment,” said Global MD at Universal WorldEvents, Graham McIntosh (pictured).
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