Sheffield International Venues sees 39% increase in events

Sheffield International Venues (SIV) has recorded a 39 per cent increase in event numbers in 2012. Major events included the Society of Independent Brewers Association Beer X Conference and Exhibition and the national Fitness Industry Association Awards.

Following a successful 2012, SIV Events, the function responsible for events, concerts and ticketing for SIV, says it is ready to host and stage a range of business, sport and entertainment events this year.

“We have an exciting few months ahead with around 20 conferences, banquets as well as the School Games, the British Transport Games and our entertainment programme,” says GM of SIV Events, Dominic Stokes.

“What’s great about these events is that they illustrate our success and skill set in managing completely diverse multi-venue events. Sheffield may be without a convention centre, but by combining our venues we have an imposing product.

“We’re competing with established cities like Manchester and London, but we’re still making an impression with national event buyers. Our approach saw business increase by 39 per cent last year and I have ambitious plans for even more growth this year,” he says.

This summer, Sheffield City Hall will welcome the Arts Marketing Association conference in July, which is expected to attract 550 delegates, while August and September sees the return of two multi-sport competitions to Sheffield: the British Transplant Games and the School Games.

The British Transplant Games will bring 600 competitors and over 1,000 spectators over four days from 14 to 18 August and the Sainsbury’s 2013 School Games will be back in Sheffield on 12-15 September, following its 2012 event in the Olympic Park.

The event will bring 1,500 young competitors to the city. Both sporting events will use the majority of SIV’s Venues including Ponds Forge International Sports Centre, Don Valley Stadium, EIS Sheffield, and iceSheffield.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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