Reed Travel Exhibitions (RTE), the organiser of World Travel Market (WTM), will launch Africa Travel Week next year at the Cape Town International Convention Centre (CTICC).
RTE plans to co-locate three shows during the event from 28 April to 3 May 2014, including WTM Africa, Incentive, Business Travel and Meetings (IBTM) Africa and International Luxury Travel Market (ILTM) Africa.
“Because of the sheer size of the continent and diversity of its travel offering, all three brands will help bring the world to Africa and promote Africa to the world’s leading source markets,” said RTE Managing Director Richard Mortimore.
“Reed Travel Exhibitions is committed to the African continent and its future as a global player in the leisure, business and luxury tourism sectors.”
WTM Africa will attract exhibitors from all sections of the leisure travel industry within sub-Saharan Africa as well as North African destinations, reflecting the brand values of sister events, WTM, WTM Latin America and Arabian Travel Market.
IBTM Africa will target the inbound and outbound meetings, events, incentives and business travel sectors of sub-Saharan Africa, similar to its sister events CIBTM (China), EIBTM (Europe), GIBTM (Middle East), AIME (Australia), AIBTM (UAS) and IBTM India.
ILTM Africa, part of Reed’s global portfolio of luxury travel events that include ILTM (Cannes), ILTM Americas, ILTM Asia, ILTM Japan and ILTM Spa, will hold its second event from 28 to 30 April, 2014.
Thebe Exhibitions Group will be working with Reed as the local management services contractor to provide logistics, operations and local sales and marketing services.
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