Performers head to Brighton for the Dance World Cup in July

Brighton and Hove has won its bid to host the Dance World Cup, 1 – 6 July 2013. It is the first time a mainland UK destination has been chosen to host the event.

The Dance World Cup is expected to bring £2.5m in economic benefit to the city with 3,000 competitors from 24 countries already registered to take part. Last year the event attracted 2,000 participants in Austria.

Entrants aged from three to 25-years-old will compete in dance genres including ballet, modern, jazz and hip hop.

“Brighton is the perfect place for the competition’s first foray to the UK,” says UK Dance World Cup organiser Jo Arnett. “The city’s vibrancy and diversity is in-keeping with the ethos of the competition and I’m sure the young people will enjoy exploring the great assortment of entertainment and activities on offer during their visit.”

An opening ceremony will be led by the Brighton and Hove Mayor on the lawn of the Royal Pavilion on 1 July and a gala performance to showcase the competition winners will take place at Brighton Dome Concert Hall on 6 July.

The VisitBrighton Convention Bureau has provided support to the organisers, facilitated accommodation bookings and arranged greeters to welcome people to the city.

“We’re happy to be hosting this event and look forward to giving all participants a warm welcome,” says VisitBrigton Convention Bureau Manager, Julia Gallagher. “As the producer of England’s leading mixed-arts celebration, the Brighton Festival, the Dome is an ideal choice of venue for showcasing the talents and dedication of these young performers.”

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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