The members of both the events industry trade body Eventia, and the International Visual Communications Association (IVCA) have given their overwhelming backing to a merger with a landslide approval vote.
At the IVCA Annual General Meeting, held 27 June 2013, it was announced that both the members of the association which represents the creators and commissioners of corporate communication in film, video, digital and live and experiential communication, IVCA, and Eventia’s members had voted to create a new membership association combining their assets.
The results of the member ballots for the creation of the new association were as follows:
Yes – 94%
No – 6%
Yes – 93%
No – 7%
“This is the conclusion of a long journey for Eventia, that actually started when Mark Saxby was in my post and Izania Downie was still our CEO,” says Eventia Chairman, Simon Hughes. “They responded to the concerns raised by event industry leaders about the fragmented nature of the sector and the need to embrace new and emerging digital platforms that would radically alter the way we work across the events world.”
“This positive endorsement of a merger with the IVCA puts us in a much stronger position as an integral part of the creative communications sector. I’m delighted that our members have supported this, as it demonstrates once again their appetite for progress and willingness to embrace the challenge of change.”
Both Boards claim the new structure promises better integrated communication and digital presence. They say a new association will benefit greatly from being more relevant to the way in which clients develop their communication strategy.
Marco Forgione, CEO of the IVCA, added: “This is an exciting moment for both associations and both our management teams are really looking forward to blending our talents to further improve the range and quality of the services we offer our members.”
Eventia had previously taken over the British Association of Conference Destinations in a merger finalised in January 2009 and has long advocated a streamlining of the meetings and events industry’s representative associations.
Eventia represents experiential marketing and communications agencies, conference and incentive travel organisers, performance improvement experts and corporate hospitality providers.
TSE13, the annual thought leadership conference from Eventia, rolls into Birmingham on Sunday evening with a programme based on the power of storytelling and a chance for delegates to reflect on the trends, influences and strategies required to deal with the new normal.
Yet Eventia Chairman Simon Hughes is kicking himself. “When we convened the programme committee for TSE13 ‘the new normal’ was a phrase that kind of made sense, explaining as it did the post-crisis environment we were all having to deal with,” he says. “Now it feels almost the way things were, rather than the way things are. We’re no longer dealing with sudden trends or events that are discombobulating and throw us of course – we are in a completely new place which some commentators are now calling ‘the new abnormal.’ So our challenge at TSE13 is to give people stories that help make sense of the space we are all operating in.”
Other talking points for TSE13 include the deployment of the Summer Eventia App, which includes a feature enabling delegates to save notes during sessions which will then be emailed onto them.
Stories for children will also abound, because delegates are being asked to bring new books along so that Eventia can donate them to Birmingham Children’s Hospital. Stories will also be captured in the Story Tellers Arms – a video capture of real stories from delegates about the world of events.
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