Lindley Venue Catering, the sports stadia catering/leisure sector of The Lindley Group, has re-signed with Swindon Town Football Club in a new £13m, 10-year deal.
The contract will see Lindley Venue Catering’s current public matchday catering remit extended to driving all aspects of matchday and non matchday catering, as well as event management at the 15,728-capacity stadium.
The Lindley Group, which recently became part of the US-based global hospitality provider Centerplate, has had a catering team established at the County Ground since 2009 when it entered into a £1.25m, five-year venture with Swindon Town FC to develop the scope and efficiency of the public matchday catering which had previously been managed in-house by the club.
Under the terms of the initial agreement, the joint venture was due to be reviewed at the end of next season, but the successful development of the working relationship between the two parties has led to them mutually agreeing to enter into a new long-term commitment a year earlier than planned in order to accelerate the implementation of plans for improving hospitality and event facilities at the stadium.
The new contractual arrangement will see Lindley Venue Catering provide all conference, banqueting, hospitality and retail services on matchdays and at events, as well as managing sales and marketing for non matchday events through to the 2022-23 season, while Swindon Town FC will continue to market matchday packages.
Other stadia catering contract wins in recent months have included Watford FC, Doncaster Rovers FC and Gloucestershire CCC.
Photo: (L-R) Steve Murrall, General Manager of Swindon Town FC with Matthew Nicholson, Operations Director of The Midlands & South at The Lindley Group.
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