Lindley Heritage, the division created by The Lindley Group in 2011 to offer bespoke catering for museums, historic houses, arts and leisure venues, has been awarded a seven-year, £5m-plus catering contract by The RAF Museum in Collindale, North London.
It marks the first venture into the museum market for Lindley Heritage whose portfolio of clients includes The Hepworth Wakefield, the Theatre Royal Bath, Malvern Theatres and the Warner Bros. Studio Tour in London.
In addition to operating and developing the two restaurant/cafes at the RAF Museum, which attracts over 220,000 visitors a year, Lindley Heritage will work closely with the venue’s in-house events team providing sales and marketing support to promote the venue to business and private event organisers.
The RAF Museum can cater for up to 400 guests and offers a 224-seat tiered Lecture Theatre, 480sqm Dermot Boyle Wing and a recently refurbished Boardroom for 20 delegates.
Lindley will be re-fitting and re-branding the current Wings Restaurant and will be introducing a new table service format. The self-service canteen counter displaying hot food is being replaced with new counter fittings, and hot food ordered at the counter will be freshly prepared and served at the table by waiting staff.
Lindley is also undertaking a full refurbishment of the Wessex Café to create a premium grab-and-go/light lunch offering. A self-service counter designed in the shape of a Wessex helicopter will provide the focal point for the new Wessex Café décor.
“In reviewing our catering services we wanted a fresh, new and dynamic approach which would re-invigorate our offering and enhance the experience for our visitors by raising the bar in terms of the quality of food and level of service,” said Corporate Events Manager at the RAF Museum, Vicki Hibbert.
“The concepts and ideas put forward by the Lindley Heritage team are bespoke to us. They weave the history and atmosphere throughout the entire catering offering from themed menus to the new décor in the Wessex Café.
“Lindley also have a proven track record in generating incremental business from attracting corporate and private events at other venues, and its sales and marketing expertise will be invaluable in assisting us to maximise revenue from this additional income stream and reinvest the profits in the museum,” Hibbert added.
Do you have a news story for CN? Email: firstname.lastname@example.org