Harbour & Jones Events created a pop-up orchard on 19 June in the bare brick vaults of RSA House to launch its campaign to save declining orchards. More than 190 event industry professionals including representatives from M&C Saatchi, Banks Sadler, DUAL Group, and Industri UK attended.
Giving event bookers the opportunity to sample their new Save the Orchards themed menu, Harbour & Jones Events also launched a new interactive concept – an old fashioned juicer that guests can use to squeeze their own juice and enjoy the sweetness of freshly pressed apples. For every glass squeezed, Harbour & Jones Events will be donating 50p towards saving more trees in their quest to restore 300 orchard trees this year.
Embracing the orchard theme, Creative Director Jules Heckman-Hughes set about transforming the vaults into a small piece of Somerset in the heart of London. The entrance to RSA House on Durham House Street was decked with hay bales and an abundance of apple varieties including Cox and Orange Pippin cascading over apple crates.
Guests then descended the vaults stairway, lined with apples, green vines and tea lights in votives They were greeted by waiting staff in checked shirts and wellies proffering a selection of cocktails and mocktails including the Orchard Pig Mojito (Mopigto) consisting of dark rum, mint and lime, sugar and Orchard Pig’s Totally Minted juice.
In the first vault Harbour & Jones Events’ Chef Martin Rookard welcomed guests into his world of bees, explaining how the company has its own bee hives in Essex to make honey for the company’s culinary uses.
Event guests were invited to take pictures using Instagram and #savetheorchards which were instantly uploaded onto plasma screens using live streaming technology from Eventstagram. Images tagged with the event hashtag were automatically entered into a competition to win a hamper of Harbour & Jones treats. Over 100 images were uploaded and shared via Twitter and Instagram; the winner was notified by Twitter on 20th June.
In December last year, Harbour & Jones Events bought clients a special fruit tree for Christmas. The trees were planted in March forming the beginning of the restoration of an orchard in Somerset, now named the H&J Orchard which is being tended by Orchard Pig Groundforce.