Grass Roots Events organises £5m worth of events in busiest month ever

Events and communications agency, Grass Roots Events, claims it has experienced its busiest month since the Marlow-based company started in 1980.
The agency says it organised 12 sizeable events, eight of which were in one week, in May for eight separate clients with a total of 2,800 delegates. The events spanned four continents, eight countries and involved 3,087 flights. The total event spend was estimated at £5m.
The record statistics also include 52 nights on site, 32 evening venues, 44 tours and activities, 24 lunch venues and 18 business sessions. Highlights of these recent events included: a private tour of Alcatraz (pictured), over 200 guests at the ’City of Samba’ in Rio, creating float and costume designs, learning how to drum and dance, culminating in their own Carnival Parade, a Gala Dinner in a mock up aeroplane and a garden party in the Napa Valley.
Some of the more light-hearted and amusing moments of these events helped the hard working teams get through the long hours with a little comic relief and included: a child delegate demanding pain au chocolat at a very smart lunch venue, rogue male delegates sneaking onto an all-female partner tour (rather than their business sessions), and a Gangnam-style flash mob on the final night of a cruise.
The agency says these events were not without their challenges; the weather being the biggest problem of all. Grass Roots teams faced issues surrounding both too much rain and too little water, which could have caused disruption in Dubrovnik, Venice and Cambodia. All the usual calm troubleshooting was also required with a series of local misunderstandings, confronting air travel incidents, and bringing the events in on tight budgets.
‘It’s testament to a wonderful team and many months of focused effort from across the business to ensure this level of success’, commented Amber Keats, Head of Event Management.
Grass Roots Events is based in Marlow, Buckinghamshire and is part of the events division, also comprising Grass Roots Live, Grass Roots HBI, Grass Roots DMS.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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