People Make Glasgow has been unveiled as Glasgow’s new brand to promote the city by Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau (GCMB) at the Glasgow Film Theatre, 28 June. The new brand replaces Glasgow: Scotland with style.
During April and May, GCMB engaged the people of Glasgow in a conversation aimed at shaping the new brand; encouraging residents, visitors and fans of the city across the world to have their say. As a result more than 1,500 people in 42 countries shared their views, while the dedicated website recorded 7,000 visits. In addition, the conversation reached more than 400,000 Facebook and Twitter users worldwide.
“We have created and delivered an amazing process – it’s crowd branding on a global scale,” says Chief Executive of GCMB, Scott Taylor. “No other city has branded itself through social media in this way and no other city-brand identifies its best asset as its people.”
Matheson says: “Glasgow is a warm, welcoming and genuinely friendly city, because the people are. We’re an ambitious, inventive and entrepreneurial city, because the people are. And we’re a down to earth, to the point, no nonsense city, because the people are. We work well together, we get things done and we make things happen.
“People Make Glasgow reflects the Glaswegian character. It’s bold, friendly, confident and evokes a real sense of pride. The people of Glasgow are at the heart of this brand; we have created something which presents a truly distinctive identity for the city.
“Throughout the lifespan of the brand the people of Glasgow will be encouraged to add to it and enhance it with their own stories and images, helping to paint a genuine picture of the city and all it has to offer. One of the real strengths of this brand is its flexibility. It can be adapted for different audiences to highlight Glasgow’s key strengths,” Matheson adds.
Glasgow City Council’s five-year Strategic Plan to 2017 and the industry-led Glasgow economic Leadership group identified the development of a compelling and cohesive new brand as a major driver through which to articulate the city’s credentials across life sciences, financial and business services, low carbon industries, engineering, manufacturing and design, higher and further education; and tourism and major events.
Glasgow City Council has committed £500,000 this financial year to develop and promote the brand in key sectors in the UK and across the world.
“There’s never been a more exciting time to be in Glasgow,” says Matheson. “Glasgow now accounts for almost 40 per cent of Scotland’s wealth generation and that success comes from the sheer hard work of the people who live here. People make Glasgow better. People make Glasgow prosper.
“We’re also on the starting blocks as we approach one year to go until we host the Commonwealth Games – and all of this is underpinned by being home to a growing, well educated and skilled workforce.”
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