Events industry trade body Eventia International Visual Communications Association (IVCA), an association representing the creators and commissioners of corporate communication in film, video, digital and live and experiential communication, are balloting members on the question of merging the two associations. Papers have been sent out putting a proposal from both associations’ Boards asking members to back a new association “to better represent their interests”.
The Boards’ proposal advocates combining the best elements from both associations and adding a number of benefits.
The Boards claim the new structure promises better integrated communication and digital presence. They say a new association will benefit greatly from being more relevant to the way in which clients develop their communication strategy.
Results of the ballot will be announced on 27 June 2013.
Simon Hughes (pictured), Chairman of Eventia, said: “The original idea for this came from one of our Senior Advisory Council meetings, where creating a stronger, more unified voice was felt to be critical for the industry going forward. The proposal and ballot finally gives our membership the chance to decide on the merits of the case. Both Boards have spent considerable time and effort developing the opportunity and support the merger opportunity. I’m looking forward to the results, as it has been a long time coming.”
Eventia had previously taken over the British Association of Conference Destinations in a merger finalised in January 2009 and has long advocated a streamlining and strengthening of the meetings and events industry’s association representation.
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