The ISES UK Chapter, in partnership with the Britain for Events campaign, bought together 20 of the leading figures in the event industry for a meeting and discussion on the exportation of British creativity.
The meeting involved representatives from across the events industry; including festivals, experiential, exhibition, and conference specialists and comprised of agencies, destinations, associations, and venues.
The meeting was convened to explore how ISES UK Chapter could best represent the creative sector of the events industry and encourage wider awareness, support, and investment in this part of the industry.
One of the key areas the group looked to explore was the importance and value put on creativity within the events industry. Richard Foulkes, from the Paradise Experiment and International Board Member of the International Special Events Society, called creativity “… a fundamental part of what the industry is about…”, whilst Kevin Jackson, Creative Director of George P Johnson underlined that it is “… ideas that change business.”
One of the key mind set changes for ISES UK was the place that the UK events industry takes in the wider creative industries. Deborah Armstrong, from Strong & Co, talked about the “creative culture of the UK” and challenged the industry that it grossly undersells itself as a major contributor to the ‘creative industries’.
There was a desire for associations such as ISES UK Chapter not just to nurture and encourage creativity in the event industry, but also to encourage creative minds throughout business, the arts, and culture to engage with the industry.
The group also discussed how ISES should engage creative graduates as a whole, not just those from traditional Event Management courses. Debbie Armstrong,Creator of experiential installations and events including Shangri-La at Glastonbury commented that “… students at St Martin’s Lane are not currently exposed to the ‘events industry’, which provides an opportunity to attract future talent from the wider creative industry”.