WTM launches first luxury showcase

World Travel Market 2013, a global event for the travel industry, will host its first A Taste of International Luxury Travel Market (ILTM) at WTM on Monday 4 and Tuesday 5 November 2013.

A Taste of ILTM at WTM will see up to 60 UK buyers, who buy global luxury products, hold a minimum of 30 pre-scheduled business meetings with luxury exhibitors.

Organiser of both events, Reed Travel Exhibitions says it will bring the pre-scheduled appointment system and table-top meeting structure from WTM’s sister event ILTM. 

Meetings will be up to 20 minutes long and, the organiser says, they are designed to give an opportunity to explore the potential for signing contracts. The two-day event will take place during the first two days of WTM 2013 at Excel London and concludes with a headline speaker from the luxury sector and a champagne networking reception.

The event will focus on luxury UK buyers, especially those who will not be attending ILTM in Cannes from 2-5 December 2013.

Reed Travel Exhibitions’ Senior Exhibition Director for World Travel Market, Simon Press, said: “The A Taste of ILTM at WTM recognises the growing importance of the luxury sector.

“The luxury market has ridden the recent global financial downturn better than any other sector and is a growing market around the world. ILTM in Cannes is a global invite-only event, which means many UK luxury buyers are unable to attend. WTM is offering them the unrivalled opportunity to conduct business with a large number of luxury exhibitors in the UK.”

Both exhibitors and buyers will have access to WTM across the full four days (4-7 November), as well as the co-located Travel Tech Show at WTM and Business Travel Market.

Now in its 34th year, World Travel Market is an annual event involving 48,000 senior travel industry professionals, government ministers and international press.

WTM 2012 generated £1.86bn of travel industry contracts, according to independent research by Fusion Communications.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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