The Fresh Group wins DFS annual conference contract

Full-service creative communications agency, The Fresh Group, has won the contract to deliver furniture retailer DFS’s annual company conference following a nationwide pitch process.

The event, which will see over 500 DFS employees gather for a one-day conference and evening event later this year will involve every division of Fresh from concept, design, strategy, content and delivery.
“People are the lynchpin of any successful business, particularly in the highly-competitive world of retail,” says DFS HR Director, Andrew Stephenson.

“Our annual conference is a key moment in the year that works to feed that culture and bring our business together, not only to celebrate our success but to look ahead to the future.
“In their pitch, Fresh demonstrated a clear understanding of the brief and the importance of creating a truly engaging experience for our people that reflects their value to our organisation. We look forward to working with them to deliver our best ever company conference later this year.”
In related news, internal promotions within The Fresh Group see Philippa Cassidy promoted to Account Director and Rebecca Dewhurst and Laura Taylor elevated into the dual role of Group Account Directors, responsible for 30 of Fresh’s 80-strong team.
“It gives me great pleasure to welcome Becky and Laura to the senior management team,” says Patrick Howells, MD of The Fresh Group (pictured).

“They bring their blend of full-service experience, client focus and attention to detail to the on-going strategy for the development of our business. We have an exciting future ahead and Becky and Laura – along with the other SMT representatives from digital, video, creative and exhibitions – present a powerful joined up team.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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