As an event organiser, there is no substitute for checking out a
venue’s facilities first hand. For agencies, venue and destination
product knowledge is a key aspect of their role, offering clients an
expert insight into what is on offer that may best suit their
requirements. Virtual visits and online galleries provide a useful first
impression, but there is nothing like actual experience to build that
product expertise. We are all time poor these days, not to mention
suffering from information overload. So how can venues catch the eye of
busy agents and deliver useful product knowledge concisely?
are constantly asked to participate in fam trips and show rounds and so
developing an experience for them to enjoy and remember is crucial to a
successful fam trip, as well as providing a relatively rare opportunity
for face-to-face encounters with venue sales reps in this era of email
dominated communication. Of course the aim is to showcase what the venue
can offer, but rather than list facilities and features, why not engage
agents in an exciting experiential event?
At London City
Selection, we are in the final run up to our third agent experiential
weekend which this year takes on a spy theme, Venues Royale. The route
we have taken focuses on the fun aspects of events at our venues,
enabling agents to experience a taste of the venues in an exciting games
format. We are in the events business after all so it makes sense for
us to create a memorable event experience to showcase our capabilities.
It is important though to emphasise the education over recreation throughout any fam trip.
agents are there to build their product knowledge as I have said, so
giving them the facts and figures and incorporating actual show rounds
is still an important aspect which must not be lost. At London City
Selection experiential weekends, we work on getting that balance right
through careful planning and some creative thinking. Judging from the
feedback from venues and participating agents, it seems to work, but we
are always open to exploring new ideas.
Any comments? Email firstname.lastname@example.org