Over 50 event planners and organisers including representatives from PWC and BRE Group attended the Event Tech breakfast briefing #EventTech2013 at London venue Prince Philip House. The briefing explored how today’s event and conference industries could turn simple events into amazing events by incorporating the latest technological innovations to maximise the guest experience.
Speakers included Richard Hughes from Max WiFi who provided an overview on Wi-Fi and what organisers need to know regarding connectivity in the live environment, particularly with guests carrying multiple devices. Hughes discussed the important questions organisers should ask venues and provided a summary of the challenges they face including coverage and density, interference and security. Hugh also discussed the advantages of digital signage and how it can transform an event.
Freelance multi-media writer Mike Fletcher presented inspirational uses of social media including KLM rewarding followers, who tweeted they were flying with the airline, to personal gifts before boarding their flight and a restaurant successfully using Instagram to create a virtual menu of dishes captured by diners.
Fletcher clarified how the examples he shared could be integrated into B2B events and went on to discuss how to measure success.
Richard Smith from Excelerated Apps introduced UpD8r for business using RFID and NFC technology to put social media at the heart of business events. Smith discussed how to turn event attendees into social media advocates for the experience organisers create and provided examples to illustrate including SAP’s User Group conference of which the event content was extended to 32,131 LinkedIn users beyond the conference, and Blackberry’s use of RFID technology at Mobile World Congress which generated 240,000 impressions on Facebook.
Andi Allen from award winning audio-visual integrator specialist Reflex discussed AV enhancements for events.
Following the briefing attendees enjoyed a networking session with breakfast refreshments created by Harbour and Jones Events including fresh fruit skewers, fruit yoghurt with granola and Regent’s Park honey, mini Danish pastries, croissants, pain au chocolate, a selection of breakfast butties, orange juice and classic and herbal teas.