Port Vale FC, the Potteries football club which won promotion to League 1 next season, has entered into a five-year partnership agreement with Lindley Venue Catering, the specialist sports stadia/leisure sector division of The Lindley Group. It will manage all match day and non-match day catering services at the 19,000-capacity Vale Park stadium.
Lindley Venue Catering will also assume responsibility for sales and marketing of the venue, which can accommodate up to 250 delegates.
The deal is expected to generate £3.4m in turnover over the period of the contract, with profits being shared by both parties.
Lindley says it will introduce a broader choice of options both on the public concourse and in the corporate hospitality areas. A new 80-cover restaurant serving three-course menus will be created.
New menus are being introduced for box holders and Lindley will operate the Tommy Cheadles venue at the ground.
Lindley will be operating an apprenticeship programme at Vale Park, with W Academy & Education, owned by Port Vale Chairman Paul Wildes, the training provider.
Mike Aspinall, Operations Director at Port Vale, says: “This new partnership will broaden and improve the quality of the offering at Vale Park.”
Jonathan Davies, Sales and Marketing Director at The Lindley Group, adds: “Based in Penkhull in Stoke-on-Trent, Lindley is a local company with over 45 years’ experience to draw upon and we are delighted to have the opportunity to work closely with our local football club to develop and deliver an exceptional catering offer at Vale Park.
“With a new owner, a dynamic new operations team and promotion into League 1 next season, Port Vale FC is very much on the ascendancy.
The Lindley Group was recently acquired by North American event hospitality group Centerplate which caters for 115m guests annually at the venues it operates.
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