London is heading closer to its goal of being placed in the top 5 International Congress and Convention Association (ICCA) ranked cities after moving one up to sixth place in the latest (2012) list from the association. The top three places went to Vienna, Paris and Berlin, respectively.
In the official ICCA city rankings for 2012 London placed ahead of strong international meeting destination cities such as New York, Beijing, Hong King, Chicago and Sydney. In Europe the UK capital placed head of Rome, Athens, Munich, Brussels and Edinburgh.
Edinburgh outperformed other destinations including Shanghai, Geneva and Toronto to take 33rd position in the world rankings league; one of only two UK cities to be featured in the top 50.
Glasgow (68th) and Manchester (78th) were the only other two UK cities to appear in the top 100 of the annual report, which analyses meeting trends across six continents and more than 90 countries.
During 2012, Edinburgh hosted 67 internationally classified events recognised by ICCA criteria, 15 more events than in 2011.
Last year, in addition to hosting the Olympics and Paralympic Games, London hosted a record number of global business events. The continued rise for London has taken place over the last five years. In 2008 saw London at 19th position. The Mayor of London then tasked his promotional organisation London & Partners and the official convention bureau to create a dedicated team to target, bid for and win major business events for London.
Some recently secured medical congresses for the city will bring up to £80m in economic benefit. This includes medical associations EASL, which will host its 2014 conference at Excel London. The five-day event is expected to bring some 10,000 medical professionals to the capital and will generate over £25m of economic benefit to the city.
Last October, London also announced the biggest ever congresses win for The European Society of Cardiology (ESC) in 2015. The ESC Congress is the largest cardiology meeting in the world and will see around 35,000 medical professionals descend on the capital for the five-day event from 29 August to 2 September 2015.
“London’s popularity as a host for major business events continues to rise thanks to a concerted effort to capture more of the fiercely competitive business tourism market,” says Mayor of London, Boris Johnson. “We have the expertise, the transport system, venues and accommodation to ensure these events will receive a world class experience. The city’s extraordinary success in hosting last year’s Olympic and Paralympic Games will only build on this success.”
Gordon Innes, CEO at London & Partners, adds: “Today’s news is the result of the hard work of London’s venues, hotels and wider events industry, and of the entire team at London & Partners CVB, who work tirelessly to attract, bid for and deliver hundreds of events across the capital each year.”
The annual ICCA international association Meetings market rankings present an in-depth evaluation of trends in the international meetings industry. The association conventions reviewed by ICCA must have at least 50 attendees, be regular events and take place alternately in at least three different countries.
Founded in 1963, ICCA is based in Amsterdam and has been collecting data on association events worldwide since 1972.
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