LiveTech – The Technology for Events and Digital Marketing Masterclass

Londonlaunch’s LiveTech Digital Marketing training day, held at Hippodrome London, attracted 104 event industry professionals. Its organiser says the day was “almost 100 per cent turnout with 110 registered”for the paid-for event.

Delegates included events directors from companies such as Goldman Sachs, Freemantle Media (X-Factor/BGT), PWC, Siemens, RBS, Anglo American, Omnicom, Taylor Wessing and Prudential.

287 corporate guests attended the evening reception and enjoyed behind the scenes venue tours, ’Learn to play’ Gaming sessions and a theatrical Dr.Seuss ’If I ran the Circus’ themed introduction from CEO, Will Broome, dressed in an authentic Victorian Ring-Master costume, courtesy of Angels!

Some interesting facts and figures from the day:

  • 61% of consumers want to engage with a brand online by an offer or promotion.
  • 90% of the world’s current data is less than 24 months old!
  • A facebook share sells £2.04 of tickets on average! 5.3 tweets sell a ticket too.
  • Post –purchase share of ticket purchased on Facebook = 20% more sales/share than a pre-purchase ticket!
  • 3 out of 5 people  spend more time on their devices than with significant others. Technology has changed the hierarchy of human needs.
  • More technology means more time.
  • Word of mouth is accelerated by social media and it can be measured. That’s social commerce.
  • At 5 pm event ticket sales dive, on desktops, but dramatically increase on mobile. Mobile optimised events sell better. CEO, Will Broome, tells CN: “We were delighted with every aspect of the LiveTech event this time round. From the production to the content, the beautiful and hi-tech iconic venue to the highly engaged capacity audience, we collectively enjoyed an inspiring and informative day as well as a rich and relevant learning experience!”




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