Lime Venue Portfolio (LVP) has reported fruitful results at the end of its latest quarterly Impact Week sales mission, highlighting the importance of face to face engagement in driving profits for meetings and events venues.
Taking place at the end of the last quarter, Impact Week seeks to engage the company’s sales team with as many corporate and agency customers as possible around the UK. 60 members of LVP conducted 354 show rounds and visited 864 existing and new clients. This created 136 high quality enquiry leads and secured 354 site visits. As a result of this customer-focused sales activity, the collection reported a significant increase of converted sales – over 38 per cent more than an average week and a 60 per cent increase in enquiry levels. The initiative also drove a 25 per cent year on year uplift in visitors to the Lime Venue Portfolio website.
Impact Week comprised five days of sales activity targeting the country by regions: the South West and Wales, South East and London and the North West, Midlands and Scotland. During this period, over 15,000 contacts were approached through e-shots, telephone calls and visits, generating significant enquiries. To boost enquiries and conversions, LVP this year teamed up with Keith Prowse to offer a prize of two Gatsby Club hospitality packages to the opening day of The Championships, Wimbledon.
As part of its Impact Week initiative, Lime Venue Portfolio has also this year introduced a ‘Dine with Lime’ evening, which provided the opportunity for agents based in the North West of the country to experience four of the portfolio’s venues based in Manchester. Companies were given a ‘tour’ of Manchester venues including Manchester Art Gallery, MOSI (Museum of Science and Industry), Imperial War Museum North and Chill Factor, and were able to sample Lime Venue Portfolio’s renowned hospitality.